We all know that success in business is hard work. Hearing this message on repeat just sets us up to grind and push. We get caught up in the idea that if we just push a bit harder, or if we just hustle a bit more then we will achieve our goals. In reality, pushing relentlessly moves us farther away from success.

As we near Summer Solstice in Turtle Island/ Canada with the warmth this season brings, we wanted to share an inside scoop of a practical business operations decision that we made for 2022 Costron + Co marketing. We hope this tangible example gives insight into how pushing relentlessly can move us farther away from how we define success in our businesses.

Your ability to shift your money story to one of empowerment directly impacts your ability to confidently price your offerings as an entrepreneur. It creates a foundation for you to bravely step forward and manage the daily activities that are required as an entrepreneur.

As business owners we often receive the awe inspiring narrative of the ability to make decisions that are in alignment with our own wishes and preferences. Such as what hours to work in a week, when to take vacation, and setting the terms of your responsibilities. I have found that both personally, and in connection with business owners across Turtle Island/ Canada, that honouring self and space is one of the most challenging aspects of entrepreneurship.