As we reflect on the last two years, we are drawn to focus on why we were called to begin this journey: The seed that started it all. There are many ideals that sit behind the “Co” of our company.

As heart centered entrepreneurs we have a calling to be of loving service placing people and the planet over profit. We are called to create 1) sustainable business models that are accessible and meaningful to our clients, 2) sustainable for our health and wellness, fuelling our purpose to be in the long distance haul of supporting our community 3) and of course profitability that sustains our financial needs.

We all know that success in business is hard work. Hearing this message on repeat just sets us up to grind and push. We get caught up in the idea that if we just push a bit harder, or if we just hustle a bit more then we will achieve our goals. In reality, pushing relentlessly moves us farther away from success.

As we near Summer Solstice in Turtle Island/ Canada with the warmth this season brings, we wanted to share an inside scoop of a practical business operations decision that we made for 2022 Costron + Co marketing. We hope this tangible example gives insight into how pushing relentlessly can move us farther away from how we define success in our businesses.