Entrepreneurs are recognizing that putting Canadian businesses first isn’t just good for the economy—it’s essential for long-term sustainability. The pandemic, shifting trade policies, and supply chain disruptions have all reinforced the importance of regional stability and local collaboration.

In today’s entrepreneurial landscape, challenges are inevitable but also opportunities for growth. The current economic and political climate adds unprecedented hurdles. At Costron + Co., we view these challenges as opportunities to realign with our core values and approach decisions with clarity and purpose.

As entrepreneurs, we often push ourselves to keep growing, creating, and achieving. It’s easy to internalize "new year, new you" narratives and set ambitious goals for growth—but we often overlook one essential step: deep rest. Like a seed that needs darkness and cold to germinate, rest allows us to pause, recover, and prepare for what’s next. I

Each season carries its own energy and rhythms. The year’s end, from late fall to early winter, naturally encourages reflection and slowing down. As trees shed their leaves and animals prepare for hibernation, entrepreneurs can emulate these rhythms by reviewing what has served them and prepare to shed what hasn’t.