In today’s entrepreneurial landscape, challenges are inevitable but also opportunities for growth. The current economic and political climate adds unprecedented hurdles. At Costron + Co., we view these challenges as opportunities to realign with our core values and approach decisions with clarity and purpose.

As entrepreneurs, we often push ourselves to keep growing, creating, and achieving. It’s easy to internalize "new year, new you" narratives and set ambitious goals for growth—but we often overlook one essential step: deep rest. Like a seed that needs darkness and cold to germinate, rest allows us to pause, recover, and prepare for what’s next. I

Each season carries its own energy and rhythms. The year’s end, from late fall to early winter, naturally encourages reflection and slowing down. As trees shed their leaves and animals prepare for hibernation, entrepreneurs can emulate these rhythms by reviewing what has served them and prepare to shed what hasn’t.

As a small business coach and mentor, I understand first hand the unique challenges of navigating business not only as a woman but also as a neurodivergent person. In a recent blog, Neurodivergent Entrepreneur Mental Health & Wellness: A Perspective Piece, I wrote from personal experience about my mental health journey as a neurodivergent entrepreneur, hoping my experience would be relatable to others struggling with the unique challenges of doing business differently. I believe that knowing you’re not alone and receiving validation for your experience and perspectives goes a really long way. There are many strategies I have explored and adopted to support my mental health as a neurodivergent entrepreneur that I will share in this blog.